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Customer service strategies, they’re not rocket science
Customer service strategies and standardsCustomers are the lifeblood of every business. Regardless of the nature of the organisation, or the industry in which it operates, a company’s success depends...
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Is my refund policy legal? Understanding your customers’ rights
Refunds, repairs and replacements | Knowing your customers’ rightsAs an Australian small business owner or manager, it is very important that you understand and respect your customers’ rights to...
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Personal branding tips for Australians
What is Personal Branding?Personal branding isn’t new. As a matter of fact, the concept of personal branding has been around for many years. Nonetheless, it’s only been over the past seven years or so...
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Free SWOT Analysis template + SWOT Analysis example
Free Blank SWOT Analysis Template in WordMost people with a background in business or marketing will have heard of the term, SWOT analysis. But, what exactly is a SWOT analysis and how do we go about...
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Understanding the buyer decision making process
Consumer buying decision-making processWhen it comes to marketing goods or services, understanding your customers buying decision-making process matters. Amazingly, many small businesses fail to...
View ArticleHow to conduct a PEST analysis • COVID-19
Conducting a PEST Analysis using our free templateWhat is a PEST analysis? A comprehensive PEST analysis encourages small business owners to critically examine the external marketing environments....
View ArticleActual, core and augmented product dimensions
Did you know that every product has 3 dimensions?To most people a product is a one-dimensional tangible good or intangible service. In other words, to the broader population a product is nothing more...
View ArticleOperant Conditioning: Grow your business by giving away products
Operant conditioning in marketingAlthough the term may be new to you, the chances are you have been exposed to operant conditioning on many occasions. By the way, operant conditioning is also known as...
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The AIDA formula for persuasive writing
Creating great ads with the AIDA formulaThe purpose of this article is to explain the principles surrounding the AIDA formula. Extensively used by advertising professionals, the AIDA formula is a tried...
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Product Life Cycle (PLC) Management
The 5 stages in the product life cycle (PLC) curveIn a similar way to how our economy goes through the stages of recession, followed by recovery and ultimately back to prosperity (the Economic Life...
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